Project Brief:
Design a unique razor that stands out in the market by blending functional innovation with appealing beauty aesthetics.
After researching market trends, it became clear that the Schick moisturizer razor is a competitive product. Its combination of a moisturizing bar and ergonomic handle creates a shaving experience specifically designed for women with sensitive skin. The key selling point is its ability to deliver a smooth shave without the need for shaving cream or gel.
Sustainability That Is Good For Business
Drawing inspiration from Keurig and Tide Pods, Bella Ciao can differentiate itself by targeting the same market with a unique, functional approach. The pods could offer a recurring revenue model for the razor or be licensed to other shaving gel companies, opening up additional growth opportunities. Additionally, the dissolvable pods are much more sustainable, leaving no waste after use.
As we developed the razor with our factory. We decided to use a micro water pump to dispense the foam.
Testing component sizes with 3D printing.
Adding the new dimensions for the Water pump and battery component in CAD.
Samples from the Factory
Samples from the Factory
